My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Boring Topics, Cinematic Treatment Agency

For: B2B companies and niche industry experts who struggle with content engagement

Buildability

The Problem

Companies in boring industries (finance, manufacturing, B2B software) create content that gets ignored despite having valuable expertise

The Solution

Apply cinematic production techniques to make engaging content about traditionally boring topics, following the 'Iron Snail' model of making niche subjects compelling

Why Now?

Cinematic content is proven to work for niche topics, B2B companies have marketing budgets, and there's little competition in applying cinematic techniques to boring industries

Build MVP in 7 Days

Day 1

Find one boring B2B topic

Day 2

Create cinematic video about it

Day 3

Post on LinkedIn and YouTube

Day 4

Measure engagement vs typical B2B content

Day 5

Reach out to 5 B2B companies with results

Day 6

Offer free pilot project

Day 7

Document process

How to Validate

Create comparison videos: boring topic with and without cinematic treatment

Survey B2B marketers about content engagement challenges

Test different cinematic techniques on various boring topics

Measure engagement rates and conversion metrics

Revenue Model

Monthly retainer for content creation, project-based fees for campaign work, revenue sharing on high-performing content, training workshops for in-house teams

Competitive Moat

Expertise in cinematic techniques for boring topics, case studies proving ROI, relationships with niche industry experts, production templates and processes

Risks to Consider

Cinematic production may be too expensive for some B2B budgetsNot all boring topics may work with cinematic treatmentMay be difficult to scale personal production qualityClient expectations may be unrealistic

Related Knowledge

Trend

Shift from raw/authentic to cinematic/produced content

Social media content is evolving from raw, authentic, selfie-style videos to highly produced, scripted, cinematic conten

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Trend

Massive supply-demand imbalance in video production skills

Demand for high-quality video content is exploding while the supply of people with modern video production skills remain

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Tactic

YouTube: High view-to-subscriber ratio optimization

Algorithm promotes content that engages viewers beyond the creator's existing subscriber base

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Framework

Video as Native Internet Language Framework

A framework viewing video content as the primary communication medium of the internet, similar to how countries have nat

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Framework

Cinematic Content Production Framework

A content creation approach that applies film production techniques (scripting, cinematography, sound design, editing) t

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Playbook

Achieve rapid audience growth in niche topics through cinematic content production

View-to-subscriber ratio significantly above 1:1, comments from people uninterested in your topic, rapid subscriber grow

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