My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Pearly Whites - Teeth Cleaning Chain
For: People who want frequent teeth cleaning beyond the standard twice-yearly dental visits
The Problem
People want teeth cleaned more frequently than insurance allows, but full dental visits are overkill and expensive
The Solution
Dry bar model for teeth - quick 20-minute teeth cleaning and whitening service for $100-120
Why Now?
Wellness trend, social media importance of appearance, proven unbundling success in beauty services
Build MVP in 7 Days
Research dental regulations by state
Survey friends about interest and pricing
Visit existing dental practices about partnerships
Create mockup of standardized space design
Test pricing with mobile hygienist service
How to Validate
Revenue Model
Per-service fees ($100-120), potential membership model, teeth whitening add-ons
Competitive Moat
Brand recognition, prime locations, operational efficiency, dental professional relationships
Risks to Consider
Related Knowledge
Silver Tsunami - Massive Aging Population
Baby boomers retiring in massive numbers, living longer healthier lives with 20-30 years post-retirement
Unbundling of Professional Services
Traditional bundled professional services being split into specialized, convenient, affordable components
Cultural Community Centers: Partner with ethnic/religious community centers to reach affinity groups
High trust environment with concentrated target demographic
Dot Collector Framework
A life approach where you say yes to diverse experiences and opportunities, trusting they will connect meaningfully late
Zero-to-One vs One-to-Hundred Operator Framework
Classification of entrepreneurs as either idea generators who start things (0-1) or operators who scale things (1-100)
Cheaply access large college audiences when Facebook was campus-only
Access to 30-40k student audiences for $10/day advertising spend