My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Cheaply access large college audiences when Facebook was campus-only
Entrepreneurs in 2005-2006 needing college demographic marketing
Historical - no longer applicableWhat Success Looks Like
Access to 30-40k student audiences for $10/day advertising spend
Steps to Execute
Identify high school friends at large state universities
Request their Facebook login credentials
Pay friends small fee for account access
Set up campus flyers through their accounts
Target largest possible audiences within $10/day budget
Customize messaging to school colors and themes
Checklist
Inputs Needed
- Network of friends at large universities
- Small budget for friend payments
- $10/day advertising budget per school
- Creative assets for flyers
Outputs
- Large audience reach at low cost
- School-specific targeting capability
- Viral potential within campus networks
Example
“Selling colored iPod mini headphones to match school colors at University of Michigan, reaching 40k students for $10/day”
Related Knowledge
Dot Collector Framework
A life approach where you say yes to diverse experiences and opportunities, trusting they will connect meaningfully late
Zero-to-One vs One-to-Hundred Operator Framework
Classification of entrepreneurs as either idea generators who start things (0-1) or operators who scale things (1-100)
sams_list_customer_challenge
Get large institutions to bend standard rules through strategic communication
Institution agrees to exception that normally wouldn't be granted
Good Agent vs Bad Agent Decision Rule
Quickly assess whether a customer service representative can actually help you, and hang up immediately if they can't
Adventurous path choices compound in unexpected ways
Should say yes to unusual opportunities even without clear ROI