My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Reddit for Moms

For: Millennial moms aged 25-40 with disposable income

Buildability

The Problem

Moms need trusted advice on parenting, relationships, health, and lifestyle but existing platforms (Google, Reddit, Quora) don't provide personalized, trustworthy answers from similar people

The Solution

Mobile-first Q&A app exclusively for verified moms, featuring anonymous posting, verified identities, and algorithm that surfaces relevant answers from similar life situations

Why Now?

AI search will create hunger for authentic human advice, moms increasingly digital-native, existing platforms don't serve this demographic well

Build MVP in 7 Days

Day 1

Simple mobile web app with basic Q&A functionality

Day 2

Email verification for new members

Day 3

Anonymous posting toggle

Day 4

Basic categories (parenting, health, relationships, lifestyle)

Day 5

Upvoting system for helpful answers

How to Validate

Create Facebook group and invite 100 mom friends

Post 10 seed questions across different categories

Measure engagement rate and return usage

Survey members on willingness to pay

Test with mom influencer's audience

Revenue Model

Freemium with premium features, sponsored content from family brands, affiliate commissions on recommended products

Competitive Moat

Network effects, community culture, verified member base, algorithm trained on mom-specific Q&A patterns

Risks to Consider

Hard to monetize without destroying community trustScaling moderation while maintaining qualityExisting platforms (Facebook groups) may be sufficientDemographic may be too narrow for venture scale

Related Knowledge

Trend

AI search will increase demand for human wisdom

As AI provides instant, generic answers, people will increasingly crave authentic, personal experiences from real humans

Same episodeComplements

Tactic

Influencer partnership seeding: Partner with niche influencers to create exclusive communities for t

Pre-filters for like-minded community members, leverages existing trust from influencer, excludes trolls and irrelevant

Same episodeComplements

Framework

Opposite Forces Market Theory

When one solution becomes dominant, it creates market demand for its opposite characteristics

Same episode

Playbook

Build high-trust community by starting with pre-filtered, like-minded members

Active community of 10K+ members with high engagement and trust, generating valuable content organically

Same episode

Mental Model

Trust Over Accuracy Decision Rule

In advice-seeking, people often prefer trusted but potentially less accurate sources over more accurate but untrusted so

Same episode

Belief

Wisdom of crowds beats algorithmic search for personal advice

Human-powered Q&A can compete with search engines in specific verticals

Same episode