My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Trust Over Accuracy Decision Rule

In advice-seeking, people often prefer trusted but potentially less accurate sources over more accurate but untrusted sources

When building information products, prioritize trust-building features over pure accuracy optimization

Trust reduces cognitive load and anxiety around decision-making, while accuracy without trust creates doubt and second-guessing

Sacrificing accuracy so much that advice becomes harmful

Building trust through false credentials or fake testimonials

Assuming trust can substitute for basic competence

“Choose to show real names and photos of advice-givers rather than anonymous experts with higher credentials”

Wisdom of crowds beats algorithmic search for personal advice

Human-powered Q&A can compete with search engines in specific verticals

Opposite Forces Market Theory

When one solution becomes dominant, it creates market demand for its opposite characteristics

Build high-trust community by starting with pre-filtered, like-minded members

Active community of 10K+ members with high engagement and trust, generating valuable content organically

10,000 moms who are bored and scrolling on their phone

Large groups of engaged users can provide better search results than sophisticated algorithms

Moms are the most valuable customer segment to build a community around because they control househo

Decision-making power over family purchases creates high commercial value, while shared life experiences create strong c

AI search will increase demand for human wisdom

As AI provides instant, generic answers, people will increasingly crave authentic, personal experiences from real humans