My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Supplement Testing Authority
For: Health-conscious consumers spending $100+ monthly on supplements
The Problem
Consumers can't trust supplement labels and don't know which brands are clean, effective, or worth the cost
The Solution
Scientific testing and comparison of popular supplements with short-form video content explaining results
Why Now?
Health consciousness rising, supplement market growing rapidly, short-form video allows viral distribution
Build MVP in 7 Days
Choose 10 popular supplements to test
Get basic testing done at lab
Create 5 comparison videos
Post across TikTok, Instagram, YouTube
Set up affiliate links for recommended products
How to Validate
Revenue Model
Affiliate commissions initially, then owned supplement line after building trust
Competitive Moat
Trust and authority built over 2-3 years, scientific testing capabilities, audience relationship
Risks to Consider
Related Knowledge
Premium wellness products going mainstream
Expensive wellness products like $5000 cold plunges, premium supplements, and recovery tools becoming normal purchases f
Chinese companies better at understanding American consumers than American companies
Chinese tech companies increasingly successful at creating apps and content that appeal to American audiences better tha
Short-form video becoming the universal content format
Short-form vertical video becoming the only content format that works natively across all major social platforms simulta
Influencer Product Seeding: Geographic concentration seeding with documentation
Creates artificial scarcity perception while generating authentic social proof content
Short-form Video Content: Cross-platform comparison content
Universal format works across all platforms, highly shareable, builds authority through education
Plunge Tour Marketing
A product seeding strategy where you deliver products for free to influential people in a concentrated geographic area w