My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Premium wellness products going mainstream
Timeframe: 2-5 years of continued growth
What's Changing
Expensive wellness products like $5000 cold plunges, premium supplements, and recovery tools becoming normal purchases for middle/upper class
Driving Forces
Influence of wellness celebrities like Huberman
Social media making wellness visible
Post-COVID health consciousness
Rising disposable income in certain segments
Winners
- Premium wellness brands with influencer backing
- Direct-to-consumer wellness companies
- Wellness content creators
- Wellness-focused influencers
Losers
- Cheap wellness alternatives
- Traditional retail wellness distribution
- Generic supplement brands
How to Position Yourself
Partner with credible wellness influencers early
Focus on premium quality and scientific backing
Build strong social media presence
Target affluent health-conscious demographics
Early Signals to Watch
Example Implementation
“Launch premium wellness product with influencer seeding strategy targeting health podcasters and lifestyle influencers”
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