My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Wire Cutter for Non-Toxic Products
For: Health-conscious consumers who are overwhelmed by product research
The Problem
Everything in modern world contains toxins - water, air, food, clothing, cleaning products - but researching safe alternatives is mentally taxing and time-consuming
The Solution
Curated recommendation site that tests and recommends the safest version of every household product category
Why Now?
Growing awareness of microplastics, seed oils, hormone disruptors combined with information overload
Build MVP in 7 Days
Create simple website
Research 5 product categories
Write detailed comparison posts
Set up affiliate links
Launch to health communities
How to Validate
Revenue Model
Affiliate commissions from recommended products plus subscription for detailed reports
Competitive Moat
Trust built through rigorous testing methodology and consistent recommendations
Risks to Consider
Related Knowledge
Content creators will increasingly monetize through equity rather than sponsorships
Shift from ad revenue and sponsorships to equity ownership in businesses built around creator's audience
Consumer backlash against toxic products in everyday life
Growing awareness that modern products (water, air, food, clothing) contain harmful chemicals, driving demand for safer
Content Creator Partnerships: Organic integration through equity partnerships
Creator has genuine enthusiasm and financial incentive to promote long-term
Audience Co-Founder Framework
Partner with content creators who have audiences by building or buying the perfect business for their audience, giving t
Regulatory Compliance Arbitrage
Build businesses around government-mandated compliance requirements where non-compliance leads to jail time or massive f
The Boy vs The Guy Framework
Young ambitious person works directly for successful entrepreneur for 2-3 years as protégé/chief of staff, getting mento