My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Content creators will increasingly monetize through equity rather than sponsorships
Timeframe: 5-10 years for mainstream adoption
What's Changing
Shift from ad revenue and sponsorships to equity ownership in businesses built around creator's audience
Driving Forces
Audiences are underpriced relative to equity value potential
Creators want more sustainable income
Operators need distribution advantages
Success stories like Joe Rogan/Onnit proving model
Winners
- Operators who can build businesses for creators
- Creators who choose right business partners
- Audiences who get better products
Losers
- Traditional advertising agencies
- Creators stuck in sponsorship model
- Generic consumer products without creator partnerships
How to Position Yourself
If operator: identify creators whose audiences match your expertise
If creator: be selective about business partnerships
If investor: back creator-business partnerships
Early Signals to Watch
Example Implementation
“Beauty YouTuber partners with cosmetics operator - creator gets 30% equity and promotes authentically, operator handles all business operations”
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