My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Complexity Avoidance in Business Opportunities
When markets become obsessed with complex, cutting-edge solutions, significant opportunities exist in returning to simple, basic services that everyone overlooks
Decision Rule
If everyone is chasing AI/complex tech, look for simple service businesses that have been abandoned but still have demand
How It Works
Market attention creates blind spots. When all entrepreneurs chase trendy complex solutions, basic needs get underserved, creating low-competition opportunities with proven demand
Failure Modes
Assuming simple means unprofitable
Over-engineering basic solutions
Dismissing unsexy opportunities
Following market hype instead of customer needs
Example Decision
“Instead of building AI-powered restaurant management software, start a basic web hosting service for local restaurants that just need simple websites”
Related Knowledge
Sales ability is the most valuable and transferable business skill
Focus on building and recruiting sales talent over product development in certain business phases
Hustle-Based Recruitment Framework
A recruitment strategy that identifies high-performing salespeople from unconventional retail environments and trains th
Create a profitable door-to-door tech support and cleaning service
Consistent $100+ per visit revenue, repeat customers, word-of-mouth referrals in target neighborhoods
Convert old home videos to digital formats as a door-to-door service
Converting 10-20 families' video collections per month at $50-100 per box, building repeat customer base
If you have guys that can sell this company will get bought I don't care what you're selling
Sales talent is so valuable that companies will acquire businesses primarily to obtain proven salespeople, regardless of
Go back to the basics like start making web pages for restaurants in town
While everyone chases complex AI solutions, significant opportunities exist in simple, overlooked services like basic we