My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
The Coward-Hero Equivalence Model
Cowards and heroes feel identical emotions in dangerous situations - the only difference is their behavioral response to those feelings
Decision Rule
Judge people (including yourself) by actions under pressure, not by absence of fear
How It Works
Fear is a universal human response to threat. Courage isn't the absence of fear but acting appropriately despite fear.
Failure Modes
Assuming fearless people are braver than fearful people who act
Using fear as an excuse for inaction
Believing you need to eliminate fear before taking action
Example Decision
“Before giving an important presentation, you feel nauseous and want to flee. Instead of interpreting this as a sign you shouldn't speak, you recognize this as normal and proceed with the presentation anyway.”
Related Knowledge
Anyone can achieve extraordinary results if they're willing to do more work than competitors
Talent and natural ability matter less than work ethic and persistence
All-In Commitment Framework
Complete dedication to one specific goal where you eliminate all competing priorities and commit 100% of your energy and focus.
Controlled Suffering Framework
Deliberately seeking difficult physical or mental challenges to build tolerance for discomfort and develop mental strength that transfers to other areas.
Optimal performance in high-stakes competitive events
Peak physical and mental performance on event day with no regrets about preparation
Successfully transition from employee to entrepreneur/independent operator
Financial independence through your own skills and relationships rather than employer dependence
Internal Narrative Supremacy Model
The story you tell yourself about a situation matters more than the objective reality because your narrative controls yo