My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Content Deserves to Rank Filter
Before creating content for SEO, search your target keyword and honestly assess whether your planned content would be more valuable to users than what currently ranks.
Decision Rule
Only create content if you can honestly say 'If I were searching for this, I would prefer my content over what Google currently shows.' If not, either don't create it or make it genuinely better.
How It Works
Google's algorithm ultimately rewards content that users find most valuable. By being honest about content quality relative to existing results, you focus effort on truly valuable content rather than marginal improvements.
Failure Modes
Self-serving assessment of content quality
Creating content that doesn't deserve to rank
Focusing on SEO tricks instead of user value
Not checking what currently ranks
Example Decision
“Instead of writing another generic 'best CRM tools' article, you notice existing articles lack implementation details and pricing transparency, so you create a comprehensive guide with real pricing and setup instructions.”
Related Knowledge
Work intensity is equivalent to athletic or musical practice
Don't feel guilty about working long hours on things you love - it's practicing your craft
Efficient Markets Business Framework
A business model based on identifying and removing inefficiencies in markets where transactions that should occur don't happen due to structural barriers.
Movement-First Category Creation
A strategy for creating new business categories by building movements around ideas rather than products, making the category accessible to everyone including competitors.
Mathematical Induction Business Philosophy
A business approach based on mathematical induction: if you can start (n=1) and always take the next step (n+1), you'll succeed infinitely.
Optimize content and website to appear in AI answer results instead of just search rankings
Your content appears as citations in ChatGPT, Claude, and other AI tool responses.
Create SEO content that ranks highly by deserving to rank higher than current results
Your content consistently ranks on page one for target keywords and drives qualified traffic that converts to leads or customers.