My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Collect and Store Good Phrases/Ideas for Later Use

Systematically collecting effective phrases, lines, and ideas from various sources to use in your own work later

When you hear something clever or effective, immediately capture it and file it for future use

Creates a personal database of proven effective communication that you can deploy in relevant situations

Collecting without ever reviewing or using

Copying without understanding why it worked

Using phrases in wrong context

“Hear effective phrase on TV show, immediately save it to 'phrases' note, then deploy months later in Facebook post when relevant context arises.”

Copywriting skills from fraud operations contain valuable insights for legitimate business

Study unethical examples to extract ethical techniques

Values Must Acknowledge Trade-offs Framework

A principle that company values are only meaningful when they explicitly acknowledge what you're sacrificing or what dow

Big Bets Strategy Framework

A one-page strategy document that lists 6 specific bets for the year plus explicit non-bets to maintain focus

Validate if your newsletter subscribers are actually engaged readers

High reply rate (>10%) to personal outreach email from founder

Create viral dating events that solve app fatigue through in-person meetups

200-500 people attending regular events, partnership with dating apps, profitable event business

Would You Text Me About This Test

Content quality filter asking whether you'd personally share this information with a friend via text message