My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“10,000 moms who are bored and scrolling on their phone”
What It Means
Large groups of engaged users can provide better search results than sophisticated algorithms
Why It Matters
Highlights that human wisdom and engagement can compete with AI in specific contexts
When It's True
When questions require personal experience, emotional intelligence, or contextual understanding
When It's Risky
For factual queries where accuracy is paramount or when community lacks relevant expertise
How to Apply
Build platforms that harness collective human wisdom
Target demographics with high engagement and relevant expertise
Create systems that motivate quality contributions from community members
Example Scenario
“Parenting app where experienced moms answer questions about child behavior, providing more nuanced advice than generic parenting websites”
Related Knowledge
Opposite Forces Market Theory
When one solution becomes dominant, it creates market demand for its opposite characteristics
Build high-trust community by starting with pre-filtered, like-minded members
Active community of 10K+ members with high engagement and trust, generating valuable content organically
Trust Over Accuracy Decision Rule
In advice-seeking, people often prefer trusted but potentially less accurate sources over more accurate but untrusted so
Wisdom of crowds beats algorithmic search for personal advice
Human-powered Q&A can compete with search engines in specific verticals
Moms are the most valuable customer segment to build a community around because they control househo
Decision-making power over family purchases creates high commercial value, while shared life experiences create strong c
AI search will increase demand for human wisdom
As AI provides instant, generic answers, people will increasingly crave authentic, personal experiences from real humans