My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Create unforgettable proof that hijacks audience attention and memory
Marketers selling products with hidden or hard-to-explain benefits
Single campaign with lasting impactWhat Success Looks Like
Demonstration becomes permanently lodged in viewer memory and creates viral sharing, like remembering fried egg drug commercial 20+ years later
Steps to Execute
Identify the core benefit or proof point to demonstrate
Find a dramatic, visual way to show this that seems impossible
Use physics and real-world elements people understand
Put yourself or authority figure at risk to show confidence
Make demonstration repeatable by audience
Connect demonstration directly to product benefit
Checklist
Inputs Needed
- Clear product benefit
- Willingness to take risks
- Creative production capability
Outputs
- Viral demonstration video
- Memorable brand association
- Unquestionable proof of claims
Example
“Mini Katana swords couldn't advertise as weapons on social platforms, so hired 20 influencers to demonstrate sword cutting through fired bullets, creating viral physics demonstration that proved quality”
Related Knowledge
Seven Human Hijacks Framework
Seven psychological triggers that hijack the limbic system and force attention, making humans unable to resist paying at
Mario Marketing Model
Marketing framework that focuses on selling the customer transformation from small Mario to big Mario who shoots firebal
Three Market Evolution Stages
Framework showing how markets evolve through clueless, curious, and saturated stages, requiring different marketing appr
features_over_transformation_failure
explanation_over_demonstration_failure
Create movement by positioning product as tool for rebellion against status quo
Customers adopt product as badge of rebellion, generating organic word-of-mouth and tribal loyalty against established p