My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Create movement by positioning product as tool for rebellion against status quo

Brands entering established markets dominated by incumbents

6-18 months to establish rebellious positioning

Customers adopt product as badge of rebellion, generating organic word-of-mouth and tribal loyalty against established players

Identify the current 'establishment' customers want to rebel against

Research what frustrates customers about status quo

Position your product as the rebellion tool

Create messaging that makes customers feel superior

Use authority figures to legitimize the rebellion

Give customers language to evangelize against old way

Is there a clear 'villain' or establishment to rebel against?

Do customers have genuine frustration with status quo?

Does your product actually solve the rebellion problem?

Can customers easily explain why old way is wrong?

Are you providing tools for superiority feeling?

“VW Beetle's 'Think Small' campaign rebelled against huge American cars, making small cars a hipster statement and bestselling category”

Seven Human Hijacks Framework

Seven psychological triggers that hijack the limbic system and force attention, making humans unable to resist paying at

Mario Marketing Model

Marketing framework that focuses on selling the customer transformation from small Mario to big Mario who shoots firebal

Three Market Evolution Stages

Framework showing how markets evolve through clueless, curious, and saturated stages, requiring different marketing appr

features_over_transformation_failure

explanation_over_demonstration_failure

Create unforgettable proof that hijacks audience attention and memory

Demonstration becomes permanently lodged in viewer memory and creates viral sharing, like remembering fried egg drug com