My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Validate a business idea in under 48 hours using Facebook ads and direct customer research
Entrepreneurs who want to test multiple ideas quickly without significant upfront investment
1-2 days per idea validationWhat Success Looks Like
Clear data on customer demand, pricing sensitivity, and acquisition costs within 48 hours, allowing confident go/no-go decision on business idea
Steps to Execute
Create 3 different video ads showing the concept from different angles
Set up Facebook campaign with $25/day per ad ($75 total)
Target 6-mile radius around intended location
Use instant forms to capture leads with basic info
Follow up with detailed typeform asking 15-20 qualifying questions
Track cost per lead and quality of responses
Make decision based on conversion rates and customer feedback
Checklist
Inputs Needed
- $200-300 testing budget
- Basic video creation capability
- Facebook ads account in good standing
- Clear business concept to test
Outputs
- Cost per lead data
- Customer demographic information
- Pricing sensitivity insights
- Geographic demand patterns
- Go/no-go decision with supporting data
Example
“Secret Pickle Ball concept tested with 3 videos showing empty warehouse. $75/day ad spend generated leads at $12 each. Detailed follow-up revealed 150 qualified members willing to pay $149/month, validating $22,000 monthly revenue potential.”
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