My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“with writing you could get the attention of someone and at the end after just a few minutes that person sends you a check”
What It Means
Writing has unique power to create immediate financial transactions through persuasion
Why It Matters
Demonstrates the raw power of copywriting when properly applied
When It's True
When targeting receptive audiences with compelling offers and skilled execution
When It's Risky
When used unethically for fraud or when promises can't be delivered
How to Apply
Study successful copywriting techniques from various sources
Apply persuasion principles ethically in legitimate business
Focus on creating genuine value while using persuasive writing
Example Scenario
“E-commerce founder studies this principle to improve product descriptions and email campaigns, leading to higher conversion rates while delivering actual value to customers.”
Related Knowledge
Values Must Acknowledge Trade-offs Framework
A principle that company values are only meaningful when they explicitly acknowledge what you're sacrificing or what dow
Big Bets Strategy Framework
A one-page strategy document that lists 6 specific bets for the year plus explicit non-bets to maintain focus
Validate if your newsletter subscribers are actually engaged readers
High reply rate (>10%) to personal outreach email from founder
Create viral dating events that solve app fatigue through in-person meetups
200-500 people attending regular events, partnership with dating apps, profitable event business
Collect and Store Good Phrases/Ideas for Later Use
Systematically collecting effective phrases, lines, and ideas from various sources to use in your own work later
Would You Text Me About This Test
Content quality filter asking whether you'd personally share this information with a friend via text message