My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“It's the insane part. That's the part nobody wants to do. That's the price tag.”
What It Means
True differentiation comes from unreasonable attention to detail that competitors consider wasteful or excessive
Why It Matters
Everyone wants great results, but few want to do the insane level of work required to achieve them
When It's True
In premium markets, when differentiation matters more than cost, when customer experience drives value
When It's Risky
In pure commodity markets, when speed is more important than perfection, when resources are extremely limited
How to Apply
Identify details that competitors ignore as 'not worth it'
Allocate disproportionate resources to perfecting these elements
Accept that others will think you're being wasteful
Measure customer response to these details specifically
Example Scenario
“Software company spends 3 months perfecting error message copy that users see for seconds, resulting in significantly higher user satisfaction and premium pricing power”
Related Knowledge
If your strategy is something that everybody agrees with, it's not a strategy.
True strategic advantage requires doing things that reasonable people would disagree with or consider wrong
They only remember you're weird.
Customers give zero credit for meeting expectations but remember and share any unusual or unexpected experiences
Sometimes magic is just being willing to invest more energy into an idea than anyone else would deem
Extraordinary results often come from putting extraordinary effort into details that others would consider excessive
Daily Idea Muscle Training
A systematic practice of generating exactly 10 new ideas every single day to strengthen creative thinking capacity
Fan-First Experience Design
A systematic approach to designing every touchpoint of customer experience by prioritizing customer delight over traditi
Insanely Great Philosophy
A commitment to excellence that focuses on the 'insane' level of attention to detail rather than just achieving 'great'