My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“if you're not all in there's just too many competitors out there that are going to eat your lunch”
What It Means
Half-hearted effort will be beaten by someone giving 100% in competitive situations
Why It Matters
Explains why most people fail to achieve extraordinary results despite having similar capabilities
When It's True
In competitive environments where multiple people want the same outcome
When It's Risky
When going all-in on the wrong thing or ignoring other important life areas
How to Apply
Evaluate if you're truly committed before starting major projects
Choose fewer goals so you can be all-in on what matters most
Use as motivation when tempted to give less than full effort
Example Scenario
“Two equally qualified candidates apply for dream job - one studies the company intensively and practices interview scenarios, other does basic preparation and hopes for the best.”
Related Knowledge
All-In Commitment Framework
Complete dedication to one specific goal where you eliminate all competing priorities and commit 100% of your energy and focus.
Controlled Suffering Framework
Deliberately seeking difficult physical or mental challenges to build tolerance for discomfort and develop mental strength that transfers to other areas.
Optimal performance in high-stakes competitive events
Peak physical and mental performance on event day with no regrets about preparation
Successfully transition from employee to entrepreneur/independent operator
Financial independence through your own skills and relationships rather than employer dependence
The Coward-Hero Equivalence Model
Cowards and heroes feel identical emotions in dangerous situations - the only difference is their behavioral response to
Internal Narrative Supremacy Model
The story you tell yourself about a situation matters more than the objective reality because your narrative controls yo