My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“learning that quitting is much harder than suffering”
What It Means
The long-term emotional pain of giving up is worse than temporary physical or mental discomfort
Why It Matters
Reframes difficult moments as temporary suffering vs permanent regret
When It's True
When facing temporary obstacles on path to meaningful goals
When It's Risky
When continuing could cause serious injury or when the goal is no longer worthwhile
How to Apply
During difficult moments, compare temporary pain to permanent regret
Prepare mentally for the hardest parts of your journey
Use past examples of regret to motivate current persistence
Example Scenario
“Entrepreneur considering shutting down startup during difficult period remembers this principle and pushes through to eventual success.”
Related Knowledge
All-In Commitment Framework
Complete dedication to one specific goal where you eliminate all competing priorities and commit 100% of your energy and focus.
Controlled Suffering Framework
Deliberately seeking difficult physical or mental challenges to build tolerance for discomfort and develop mental strength that transfers to other areas.
Optimal performance in high-stakes competitive events
Peak physical and mental performance on event day with no regrets about preparation
Successfully transition from employee to entrepreneur/independent operator
Financial independence through your own skills and relationships rather than employer dependence
The Coward-Hero Equivalence Model
Cowards and heroes feel identical emotions in dangerous situations - the only difference is their behavioral response to
Internal Narrative Supremacy Model
The story you tell yourself about a situation matters more than the objective reality because your narrative controls yo