My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“the coward and the hero they feel the same exact thing”
What It Means
Brave people aren't fearless - they act appropriately despite feeling afraid
Why It Matters
Eliminates the excuse that fear prevents action and redefines courage as behavior not feeling
When It's True
In genuinely challenging or dangerous situations that trigger natural fear responses
When It's Risky
When fear is indicating real danger that should be heeded
How to Apply
Expect to feel afraid before important actions
Judge yourself and others by actions not emotions
Practice acting despite fear in low-stakes situations
Example Scenario
“Before giving important presentation, you feel terrified but proceed anyway, knowing that confident speakers feel the same way.”
Related Knowledge
All-In Commitment Framework
Complete dedication to one specific goal where you eliminate all competing priorities and commit 100% of your energy and focus.
Controlled Suffering Framework
Deliberately seeking difficult physical or mental challenges to build tolerance for discomfort and develop mental strength that transfers to other areas.
Optimal performance in high-stakes competitive events
Peak physical and mental performance on event day with no regrets about preparation
Successfully transition from employee to entrepreneur/independent operator
Financial independence through your own skills and relationships rather than employer dependence
The Coward-Hero Equivalence Model
Cowards and heroes feel identical emotions in dangerous situations - the only difference is their behavioral response to
Internal Narrative Supremacy Model
The story you tell yourself about a situation matters more than the objective reality because your narrative controls yo