My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“best way to circumvent someone's detector is to not bullshit”
What It Means
Genuine authenticity is more persuasive than any manipulation technique
Why It Matters
People have strong intuition for detecting insincerity, truth is often more compelling than crafted messaging
When It's True
When building long-term relationships, dealing with sophisticated audiences, or when truth actually supports your case
When It's Risky
When complete honesty would be harmful, or when some degree of positioning is necessary for effectiveness
How to Apply
Default to honesty in business communications
Share genuine motivations and concerns
Admit uncertainties and limitations
Focus on true benefits rather than manufactured ones
Example Scenario
“When pitching investors, acknowledge real risks and challenges while explaining why opportunity is still compelling, rather than trying to hide weaknesses”
Related Knowledge
that's your truth
Acknowledging and validating someone's honest emotional expression, even when it seems weak or embarrassing
write for equals
Create content as if speaking to intellectual peers rather than dumbing down or showing off
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