My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“write for equals”
What It Means
Create content as if speaking to intellectual peers rather than dumbing down or showing off
Why It Matters
Attracts genuinely aligned audience and creates sustainable content creation process
When It's True
When you have expertise or perspective worth sharing authentically
When It's Risky
When audience truly needs simplified explanations or technical accuracy is critical
How to Apply
Write in your natural voice and intelligence level
Avoid both dumbing down and showing off with jargon
Include uncertainties and learning process
Focus on what genuinely interests you
Example Scenario
“Instead of writing 'Top 10 AI Tips for Dummies' or using excessive technical jargon, write about AI developments the way you'd explain them to a smart friend”
Related Knowledge
the best way to circumvent someone's bullshit detectors to not bullshit
Being genuine and authentic is more effective than trying to manipulate or trick your audience
best way to circumvent someone's detector is to not bullshit
Genuine authenticity is more persuasive than any manipulation technique
that's your truth
Acknowledging and validating someone's honest emotional expression, even when it seems weak or embarrassing
Write For Equals Content Strategy
A content creation approach where you write as if speaking to intellectual peers rather than dumbing down for masses or showing off for experts.
Choose business model based on preferred sales method rather than product passion
Starting a business where you enjoy the daily activities required to grow it, leading to sustained motivation and better execution.
Useful vs True Belief Framework
Prioritize whether a belief is useful to hold over whether it's objectively true, since beliefs influence behavior and outcomes.