My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

“we can double the price or triple the price for offer and close at a higher percentage”

pricingconversionresults

What It Means

Proper value equation optimization can dramatically increase both pricing and sales conversion rates

Demonstrates that price and conversion aren't inversely related when value is properly engineered

When value equation improvements genuinely address customer concerns and obstacles

When improvements are superficial or don't address real customer problems, leading to buyer's remorse

Start with thorough customer obstacle analysis

Create real solutions for each obstacle category

Test price increases gradually while monitoring conversion

Ensure delivery matches increased expectations

“Consulting firm adds implementation support and guarantees, allowing them to charge $50K instead of $15K while closing 40% vs 20% of prospects”

dream outcome times perceive elective achievement below that you have time delay and then effort and

Mathematical formula for determining offer value based on four key customer perception variables

we just add value rather than taking away price

Instead of discounting to close sales, add bonuses that address specific customer concerns

Value Equation Framework

A mathematical framework for maximizing offer value: (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay

Transform existing offers to command premium pricing while increasing conversion rates

Doubling or tripling offer prices while maintaining or increasing close rates, leading to step-function business growth

Close more sales at higher prices using strategic bonus delivery instead of discounting

Higher close rates without discounting, maintaining profit margins while increasing customer satisfaction

Value Equation Lens

Evaluate all business decisions through the lens of how they impact the four value equation variables: dream outcome, pe