My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Transform existing offers to command premium pricing while increasing conversion rates
Business owners, marketers, and sales teams with existing products or services
2-4 weeks for analysis and redesign, ongoing optimizationWhat Success Looks Like
Doubling or tripling offer prices while maintaining or increasing close rates, leading to step-function business growth
Steps to Execute
Map current offer against value equation components
Identify all customer obstacles in each category (risk, time, effort, sacrifice)
Create specific solutions for each identified obstacle
Design bonus stack addressing remaining friction points
Implement guarantee strategy appropriate for business model
Test new offer structure with sales team
Optimize based on conversion data and customer feedback
Checklist
Inputs Needed
- Current offer structure and pricing
- Customer feedback and objection data
- Competitor analysis
- Sales team input on common obstacles
- Customer success data and timelines
Outputs
- Restructured offer with optimized value equation
- Bonus stack for sales team usage
- Guarantee strategy and implementation
- Pricing strategy with justification
- Sales script incorporating new structure
Example
“Weight loss business goes from $5 PDF to $2000 program by addressing grocery shopping, meal prep, social situations, and time constraints with specific solutions”
Related Knowledge
Value Equation Framework
A mathematical framework for maximizing offer value: (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay
Close more sales at higher prices using strategic bonus delivery instead of discounting
Higher close rates without discounting, maintaining profit margins while increasing customer satisfaction
Value Equation Lens
Evaluate all business decisions through the lens of how they impact the four value equation variables: dream outcome, pe
Price is determined by value equation optimization, not cost-plus margins
Businesses should focus on value engineering rather than cost reduction for profit growth
dream outcome times perceive elective achievement below that you have time delay and then effort and
Mathematical formula for determining offer value based on four key customer perception variables
we can double the price or triple the price for offer and close at a higher percentage
Proper value equation optimization can dramatically increase both pricing and sales conversion rates