My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“separating the offer from the Fulfillment of the offer”
What It Means
Create an irresistible offer first, then build the product to fulfill that specific offer rather than the reverse
Why It Matters
Prevents building products nobody wants and ensures strong market demand before investment
When It's True
For most courses, services, and products in competitive markets
When It's Risky
When you can't deliver on the offer promises, or in highly regulated industries
How to Apply
Research customer problems through direct conversation
Craft offer that feels like obvious value exchange
Test offer with landing pages before building product
Design fulfillment specifically to match offer promises
Example Scenario
“Instead of building comprehensive YouTube course then trying to sell it, first create 'save 100+ hours' offer, test it, then build course to deliver that specific time-saving promise.”
Related Knowledge
Daily Highlight
A productivity technique where you identify and focus on completing one most important task each day, rather than managing long to-do lists.
Five-Minute Hourglass Method
A technique to overcome procrastination by using a physical 5-minute hourglass to commit to starting a task for just 5 minutes, leveraging momentum to continue.
Viral Replication Strategy
A YouTube growth strategy that involves copying titles from videos that have gone viral (high view-to-subscriber ratio) and adapting them to your niche.
Offer-Fulfillment Separation
A business strategy that separates creating an irresistible offer from delivering the product, focusing first on making the offer so compelling people feel stupid for saying no.
Transform content creation from hobby into profitable business operations
Predictable revenue streams independent of viral content, systematized operations, reduced dependence on brand deals and
Launch a profitable online course using proven marketing and positioning strategies
Successful course launch generating significant revenue with happy customers and low refund rates