My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“People are very creative in coming up with excuses”
What It Means
Humans naturally channel creativity toward avoiding action rather than taking it
Why It Matters
The main barrier to entrepreneurship is psychological, not practical
When It's True
When people are considering new ventures or changes but feel uncertain
When It's Risky
Can be used to dismiss legitimate concerns about real risks
How to Apply
Recognize when you're making excuses vs identifying real obstacles
Channel creative energy toward solutions instead of problems
Start with small tests rather than perfect plans
Example Scenario
“Instead of researching insurance requirements for months, make one phone call to get actual quote and requirements”
Related Knowledge
confidence beats IQ
Self-belief and willingness to act matter more for business success than raw intelligence
Dubai Trend Forecasting
A method for predicting trends that will reach Western markets by observing what's popular in Dubai 1-3 years early
Mimetic Desire Business Model
Building businesses around visible status displays that create peer pressure for neighbors to adopt the same service
Viral-First Product Development
Designing products primarily based on their viral content potential rather than traditional market research
Launch a seasonal porch decoration business
$500-1500 per job, 1300-2000 orders per year, $1-2M annual revenue with 40-50% net margins
Pivot existing contractor business to sport court installation
$50-60k revenue per job with 50% margins, competing against saturated pool market with new category