My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“different is better than better”
What It Means
In competitive markets, being distinctly different creates more advantage than being incrementally better at the same approach
Why It Matters
Helps explain why cinematic creators are succeeding despite not necessarily being 'better' at their topics than competitors
When It's True
When markets are saturated with similar approaches and audiences crave novelty
When It's Risky
When being different sacrifices core value proposition or alienates target audience
How to Apply
Look for ways to differentiate approach rather than just improve execution
Study what everyone else does and do something fundamentally different
Test different approaches before going all-in
Example Scenario
“Instead of making better finance advice videos, creator makes cinematic mini-documentaries about market events, standing out completely in crowded finance YouTube space”
Related Knowledge
they became a category of one we're the only energy drink that's a shot size
Instead of competing directly, create a new category where you have no competition
the key to success is dumb competition
Choose markets where you compete against less intelligent or capable competitors rather than against other highly skille
Video as Native Internet Language Framework
A framework viewing video content as the primary communication medium of the internet, similar to how countries have nat
Cinematic Content Production Framework
A content creation approach that applies film production techniques (scripting, cinematography, sound design, editing) t
Achieve rapid audience growth in niche topics through cinematic content production
View-to-subscriber ratio significantly above 1:1, comments from people uninterested in your topic, rapid subscriber grow
Build a physical university focused on modern media and marketing skills
Accredited for-profit university with physical campus teaching video production, content creation, modern marketing stac