My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

“they became a category of one we're the only energy drink that's a shot size”

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What It Means

Instead of competing directly, create a new category where you have no competition

Shows how changing form factor can completely change competitive dynamics

When you can deliver core value in a fundamentally different format

When the new category is too small or when customers don't understand it

Analyze what aspects of your business model can be fundamentally changed

Look for underserved distribution channels or formats

Test new category before fully committing

“Software company creates mobile-first version of desktop tool, becoming the only player in mobile category rather than 10th player in desktop”

different is better than better

In competitive markets, being distinctly different creates more advantage than being incrementally better at the same ap

the key to success is dumb competition

Choose markets where you compete against less intelligent or capable competitors rather than against other highly skille

Footprint Disruption Strategy

Creating a new category by dramatically changing the physical footprint and location requirements of an existing busines

Symbiotic Business Integration

A business model where your product increases host location revenue while you benefit from their foot traffic and infras

Keep Your Sails Up Philosophy

Maintaining readiness and taking positive actions even during difficult periods so you can capitalize when opportunities

Scale a food business through minimal-investment franchise model

Thousands of small-footprint locations generating steady ingredient sales with minimal ongoing support required