My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“the number two guy has 98% of the access with 2% of the busyness”
What It Means
Second-in-command people provide nearly the same access as principals but are much more available
Why It Matters
Most people compete for attention from busy principals while ignoring accessible gatekeepers
When It's True
When trying to access opportunities controlled by very busy, high-status individuals
When It's Risky
When you need decision-making authority that only the principal can provide
How to Apply
Identify who the key lieutenant or assistant is
Build genuine relationships with them first
Provide value to them personally, not just transactionally
Example Scenario
“Building relationship with a CEO's executive assistant who controls calendar access rather than trying to reach the CEO directly”
Related Knowledge
Peer vs Fan Relationship Framework
The only valuable celebrity/high-status person relationships are mutual respect between peers, not fan-celebrity dynamic
Number Two Guy Network Strategy
Build relationships with the second-in-command people (assistants, business partners, right-hand people) who have 98% of
do something dope so that they have respect for you as you have respect for them
Valuable relationships with high-status people require mutual respect, not fan-celebrity dynamics
Accessing high-status people through their lieutenants becomes more valuable
As successful people become busier and less accessible, their trusted seconds-in-command become critical access points
Little Big Details Framework
Focus on small, seemingly insignificant moments and details that reveal deeper patterns and insights, rather than obviou
Eight Hour Observation Framework
Physically position yourself in the center of a problem area and observe continuously for extended periods without preco