My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Does your web page deserve to rank higher?”
What It Means
Before creating content for SEO, honestly assess whether it would be more valuable to users than what currently ranks
Why It Matters
Focuses effort on creating genuinely valuable content rather than marginal SEO optimizations
When It's True
When you can objectively create better content than what currently exists
When It's Risky
When you're not being honest about your content quality or don't understand user needs
How to Apply
Search your target keyword before creating content
Objectively compare your planned content to existing results
Only proceed if yours would genuinely be better for users
Example Scenario
“Before writing about CRM tools, search the keyword and notice existing articles lack pricing details and implementation guidance, then create comprehensive content including those elements”
Related Knowledge
Efficient Markets Business Framework
A business model based on identifying and removing inefficiencies in markets where transactions that should occur don't happen due to structural barriers.
Movement-First Category Creation
A strategy for creating new business categories by building movements around ideas rather than products, making the category accessible to everyone including competitors.
Mathematical Induction Business Philosophy
A business approach based on mathematical induction: if you can start (n=1) and always take the next step (n+1), you'll succeed infinitely.
Optimize content and website to appear in AI answer results instead of just search rankings
Your content appears as citations in ChatGPT, Claude, and other AI tool responses.
Create SEO content that ranks highly by deserving to rank higher than current results
Your content consistently ranks on page one for target keywords and drives qualified traffic that converts to leads or customers.
Achieve success through high-volume execution rather than perfect planning
You consistently ship products, content, or initiatives while competitors are still planning.