My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Build expertise-based following without personal brand risk by using pseudonyms and focusing purely on value
Why It Works
Removes personal liability and lifestyle requirements while allowing focus on pure content quality and expertise
Prerequisites
How to Execute
Choose memorable pseudonym related to niche
Focus on actionable advice and insights
Maintain consistent posting schedule
Build email list from social following
When It Fails
When audience demands personal connection, when expertise isn't deep enough, or when anonymity becomes liability for trust
Real Example
“Derek Guy builds massive fashion influence through Die, Workwear! Twitter without showing face, monetizes through newsletter and consulting”
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