My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Drunk Ideas Method
A systematic approach to generating and sharing half-baked business ideas by using alcohol (or pretending to drink) as social cover for proposing intentionally bad concepts
How It Works
Creates psychological safety to share risky ideas by pre-positioning them as potentially foolish, removing ego and judgment from the ideation process
Components
Establish the 'drunk' context upfront to set expectations
Pitch intentionally outrageous or half-baked ideas
Allow for immediate dismissal without ego damage
Look for the 'sliver of phenomenal idea' within each bad idea
Document everything for later evaluation when sober
When to Use
When you want to explore creative business concepts without fear of looking stupid, or when brainstorming needs to break through conventional thinking barriers
When Not to Use
When you need serious, well-researched business plans or when pitching to actual investors or customers
Anti-Patterns to Avoid
Example
“Two podcasters want to explore business ideas but fear looking stupid, so they create a 'drunk ideas' episode format where they can pitch wild concepts like turning prisons into habit bootcamps without damaging their credibility”
Related Knowledge
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Mom and Pop beats Big Corporate
Entrepreneurs should embrace scrappy, personal aesthetics rather than trying to appear large and professional
every great drunk idea there's a sliver of a phenomenal idea in this idea
Even intentionally bad ideas often contain valuable core insights that can be extracted and refined