My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Create shareable 'weird' moments that generate organic social content
Why It Works
People share experiences that make them look interesting or that their friends wouldn't expect. Weird/unique moments provide social currency
Prerequisites
How to Execute
Design specific moments intended to be photographed/shared
Train staff to offer to take photos during memorable moments
Create branded hashtags and social media encouragement
Monitor and engage with customer social posts
When It Fails
When weird elements feel forced or inauthentic, when experience is genuinely bad despite unique elements, when target audience doesn't use social media actively
Real Example
“Restaurant where servers perform personalized songs for birthday customers, leading to viral TikTok videos and organic reach to millions”
Related Knowledge
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Daily Idea Muscle Training
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Insanely Great Philosophy
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Transform a failing traditional business into a differentiated entertainment experience
Waiting list demand exceeding capacity, premium pricing without price resistance, word-of-mouth marketing driving growth