My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Extreme Results Broadcasting
Why It Works
People naturally want to share and explain extreme physical experiences, creating organic marketing
Prerequisites
How to Execute
Design product to create intense but safe physical response
Make the difficulty level a badge of honor
Create social proof around the challenge
Encourage sharing of the physical experience
Build community around surviving the difficulty
When It Fails
When the experience is too extreme to be repeatable or when results aren't visually obvious
Real Example
“A workout that makes everyone extremely sore for 2 days, causing them to tell everyone about how intense and effective it was.”
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