My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Sneak product into gas station coolers for viral video content
Why It Works
Creates authentic discovery moment for target audience while generating shareable content
Prerequisites
How to Execute
Choose gas stations where target demographic shops
Create compelling story around 'finding' the product
Film authentic reactions
Get permission after creating content
When It Fails
If execution looks too staged, if target audience doesn't actually shop at gas stations, if store relationships are damaged
Real Example
“67 Water creator sneaked cans into gas station coolers and filmed himself 'discovering' them there, creating authentic viral moment”
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