My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Partner with bestselling authors or recognized experts to create credible content that drives organic discovery
Why It Works
People trust recognized experts more than unknown startups. Expert content gets organic reach and credibility that paid ads can't match.
Prerequisites
How to Execute
Identify bestselling authors or recognized experts in your field
Propose content partnership that benefits their brand
Create educational content together (YouTube, podcasts, articles)
Use expert credibility to drive app downloads or signups
Convert expert's existing audience to your product
When It Fails
Expert doesn't have relevant audience, partnership feels forced, content quality is poor, or expert credibility is questionable
Real Example
“Sleep app partners with Matthew Walker, bestselling author of 'Why We Sleep', to create YouTube content about behavioral sleep techniques, driving organic discovery among people interested in sleep science.”
Related Knowledge
Licensed Digital Therapy Apps
75 million Americans have insomnia, spending $75 billion yearly on sleep aids that barely work and have side effects.
The Investor Pitch Narrative Arc
A 16-slide sequence that builds investor confidence by answering their core questions in logical order: Are you credible?
Lead With Credibility Rule
When you have meaningful accomplishments, put them as slide 2 to establish that you're worth listening to before diving into your business details.
Create a problem slide that makes investors immediately understand the scale and urgency of what you're solving
Investor reads your problem slide and thinks 'wow, this affects way more people than I realized and I can see why they c
Clearly communicate your competitive advantage in a way investors immediately understand
Investor finishes reading and thinks 'ah, I see exactly how this is different and why that difference matters'
Save Good News for the End
Take 15% of your good news and hold it back until the final slides to create a positive lasting impression and additional momentum.