My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Licensed Digital Therapy Apps

For: People with insomnia, depression, anxiety who want alternatives to medication

Buildability

The Problem

75 million Americans have insomnia, spending $75 billion yearly on sleep aids that barely work and have side effects. Depression and anxiety markets are even larger.

The Solution

App-based therapy with licensed professionals teaching behavioral skills instead of relying on pills. Combines convenience of apps with credibility of medical professionals.

Why Now?

Regulatory changes now allow digital therapy with licensed doctors. COVID drove telemedicine adoption from 10% to 80% in two years. Rising mental health issues create urgent demand.

Build MVP in 7 Days

Day 1

Landing page explaining the approach

Day 2

Basic booking system for therapy sessions

Day 3

Simple video call integration

Day 4

One licensed therapist partner

Day 5

Payment processing setup

How to Validate

Build waitlist of people wanting skills-based therapy

Survey existing therapy patients about app preferences

Partner with one licensed therapist for pilot sessions

Test willingness to pay $100 per session

Measure behavioral change outcomes

Revenue Model

Session-based pricing at $100 per session with 25% margins. 3-month customer payback period. Corporate wellness plans for employee benefits.

Competitive Moat

Licensed medical professional network, behavioral change methodology, partnerships with health institutions, regulatory compliance infrastructure.

Risks to Consider

Regulatory compliance complexityCustomer acquisition costs too highBehavioral therapy doesn't work via appInsurance reimbursement challengesCompetition from established telehealth platforms

Related Knowledge

Trend

Mass Adoption of Telemedicine

Telemedicine usage jumped from 10% to 80% of population in 2 years due to COVID.

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Trend

Skills Over Pills for Mental Health

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Tactic

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Framework

The Investor Pitch Narrative Arc

A 16-slide sequence that builds investor confidence by answering their core questions in logical order: Are you credible?

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Framework

Lead With Credibility Rule

When you have meaningful accomplishments, put them as slide 2 to establish that you're worth listening to before diving into your business details.

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