My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Create educational YouTube content to acquire customers for pennies versus $10+ paid marketing costs
Why It Works
YouTube content compounds over time, builds trust through education, costs only time to create, and can reach millions organically
Prerequisites
How to Execute
Research what your target customers search for
Create educational content answering their questions
Include subtle product mentions in helpful content
Optimize for YouTube search and suggested videos
Track which content drives highest-quality signups
When It Fails
Content isn't genuinely helpful, too salesy, inconsistent publishing, or targeting wrong audience
Real Example
“Instead of spending $10 per customer on Facebook ads, create YouTube videos about sleep hygiene that get millions of views and drive app downloads for pennies per customer.”
Related Knowledge
Licensed Digital Therapy Apps
75 million Americans have insomnia, spending $75 billion yearly on sleep aids that barely work and have side effects.
The Investor Pitch Narrative Arc
A 16-slide sequence that builds investor confidence by answering their core questions in logical order: Are you credible?
Lead With Credibility Rule
When you have meaningful accomplishments, put them as slide 2 to establish that you're worth listening to before diving into your business details.
Create a problem slide that makes investors immediately understand the scale and urgency of what you're solving
Investor reads your problem slide and thinks 'wow, this affects way more people than I realized and I can see why they c
Clearly communicate your competitive advantage in a way investors immediately understand
Investor finishes reading and thinks 'ah, I see exactly how this is different and why that difference matters'
Save Good News for the End
Take 15% of your good news and hold it back until the final slides to create a positive lasting impression and additional momentum.