My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
YouTube creators will drive culture within this decade while traditional media becomes prestigious but less influential, similar to newspapers vs. Twitter
The Reasoning
Distribution advantages, economic incentives, and audience relationships favor creators over traditional media. Cultural influence follows where audiences spend attention and form emotional connections
What Needs to Be True
- Continued growth in creator production value and storytelling quality
- Sustained audience preference for creator content over traditional media
- Creator economic models remaining superior to traditional employment
- Platform stability and continued algorithm support for creators
Counterargument
Traditional media has resources, production values, and institutional credibility that individual creators cannot match
What Would Change This View
Traditional media successfully adapting creator economy advantages while maintaining their institutional benefits, or major platform changes hurting creator economics
Implications for Builders
Prioritize building creator businesses over traditional media careers
Invest in creator economy tools and platforms
Focus on direct audience building rather than institutional validation
Develop skills in personal branding and audience engagement
Example Application
“Someone choosing between a Netflix deal and building a YouTube channel should consider long-term audience ownership and creative control, not just immediate prestige”
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