My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Authentic Vulnerability in Content Creation
Timeframe: Ongoing trend strengthening over 2-3 years
What's Changing
Audiences increasingly reward genuine vulnerability and real-time documentation over polished, scripted content
Driving Forces
Social media fatigue with perfect, fake content
Pandemic increasing desire for genuine human connection
Platform algorithms rewarding engagement over production value
Younger audiences preferring authenticity
Winners
- Content creators willing to be genuinely vulnerable
- Real-time documentation of actual experiences
- Platforms enabling live, unedited sharing
- Brands that show authentic behind-the-scenes content
Losers
- Highly polished, scripted content
- Celebrity culture based on perfection
- Traditional advertising approaches
- Content that feels manufactured
How to Position Yourself
Share real struggles and uncertainties
Document processes in real-time
Engage audience in decision-making
Show failure and learning moments
Early Signals to Watch
Example Implementation
“Nick Gray's Tokyo date succeeds because he shares genuine nerves, real decisions, and vulnerable moments rather than scripted romance”
Related Knowledge
Fresh Food Gas Station Franchising
Rural and suburban areas lack convenient, affordable food options beyond traditional fast food chains
Location-Based Gaming Platform
Limited engaging ways to learn geography and test location knowledge at scale
Legitimate Reservation Trading Platform
High-demand restaurant reservations are hard to get and often go unused, creating inefficiency
Footprint Disruption Strategy
Creating a new category by dramatically changing the physical footprint and location requirements of an existing busines
Symbiotic Business Integration
A business model where your product increases host location revenue while you benefit from their foot traffic and infras
Keep Your Sails Up Philosophy
Maintaining readiness and taking positive actions even during difficult periods so you can capitalize when opportunities