My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Audiences preferring raw authenticity over polished content
Timeframe: Already happening, will accelerate over next 2-3 years
What's Changing
Consumers increasingly value genuine, unfiltered content over highly produced, perfect presentations
Driving Forces
Oversaturation of polished social media content
Desire for real human connection and relatability
Success of figures like Joe Rogan, David Goggins who share struggles openly
Winners
- Content creators who share failures alongside successes
- Platforms that support longer-form, conversational content
- Personal brands built around overcoming adversity
Losers
- Overly polished corporate content
- Influencers who only show highlight reels
- Traditional media that maintains artificial distance
How to Position Yourself
Share your failures and struggles publicly
Be specific about your weaknesses and mistakes
Use casual, conversational language rather than corporate speak
Show the unglamorous parts of your journey
Early Signals to Watch
Example Implementation
“Finance professional sharing addiction struggles alongside business success creates more engaged audience than typical 'success only' narrative.”
Related Knowledge
Electronic Corporate Bond Trading Platform
Corporate bond trading requires calling multiple investment banks to find buyers/sellers, creating inefficiency and opac
Audiences preferring authentic content over highly produced content
Shift from highly polished, professionally produced content toward authentic, personality-driven content that feels more personal and relatable.
All-In Commitment Framework
Complete dedication to one specific goal where you eliminate all competing priorities and commit 100% of your energy and focus.
Controlled Suffering Framework
Deliberately seeking difficult physical or mental challenges to build tolerance for discomfort and develop mental strength that transfers to other areas.
Optimal performance in high-stakes competitive events
Peak physical and mental performance on event day with no regrets about preparation
Successfully transition from employee to entrepreneur/independent operator
Financial independence through your own skills and relationships rather than employer dependence