My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Audiences preferring authentic content over highly produced content
Timeframe: Already happening and accelerating over next 2-3 years
What's Changing
Shift from highly polished, professionally produced content toward authentic, personality-driven content that feels more personal and relatable.
Driving Forces
Audience fatigue with overly produced content that feels inauthentic
Success of creators like Joe Rogan who started with basic setups
Platforms rewarding engagement over production value
Increased competition making authenticity a differentiator
Winners
- Individual creators who focus on content quality over production
- Authentic personalities willing to share personal stories and failures
- Creators who build genuine relationships with smaller, engaged audiences
- Content creators who prioritize consistency over perfection
Losers
- Highly produced but generic content creators
- Creators who focus solely on aesthetics without substance
- Corporate content that lacks personality
- Creators who wait for perfect setup before starting
How to Position Yourself
Start creating content immediately without perfect equipment
Share personal stories, failures, and genuine interests
Focus on providing value through insights rather than polish
Build authentic connections with audience members
Embrace imperfection as part of your brand
Early Signals to Watch
Example Implementation
“Instead of waiting to buy professional camera and lighting setup, start YouTube channel with phone camera focusing on sharing genuine expertise and personal stories, gradually improving one technical element per video while maintaining authentic voice.”
Related Knowledge
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Most newsletters are sent Monday-Wednesday when inboxes are cluttered.
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The 5Ds Personal Branding Framework
A framework for building audience connection by sharing five key personal elements: Done (track record), Deliver (what you offer), Do (work and fun activities), Dreams (aspirations), and Dork (obsessions).
First Last Best Worst Weirdest Content Generator
A systematic method for generating personal stories by applying five question types (First, Last, Best, Worst, Weirdest) to any life category (jobs, relationships, projects, etc.
Systematically improve content creation skills through deliberate practice
By video 100, your content quality has improved dramatically through conscious iteration, and you no longer need external advice because you've developed your own judgment and skills.
Create 1-2 hours of quality content that can convert casual visitors into fans
When someone discovers your content, they can consume 1-2 hours and walk away thinking 'I love this person' and become a committed follower, even if your overall numbers are still small.