My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Creators Becoming Business Investors Rather Than Investment Recipients
Timeframe: 3-5 years to become mainstream approach
What's Changing
Shift from VCs investing in creators to creators using their platforms and audience to invest in and accelerate existing businesses.
Driving Forces
Creators have built audiences and cash flow
Direct audience connection provides distribution advantages
Creators understand what businesses their audience needs
More control over business direction than being investment recipient
Winners
- Creators with engaged audiences and capital
- Small businesses needing distribution and acceleration
- Service businesses that can leverage creator audiences
Losers
- Traditional creator-focused VCs
- Creators dependent on platform algorithm changes
- Businesses that ignore creator partnership opportunities
How to Position Yourself
If creator: Look for businesses your audience would benefit from and offer partnership/investment
If business: Identify creators whose audience matches your target market
Focus on mutual value creation rather than just capital provision
Early Signals to Watch
Example Implementation
“Creator with business audience invests in SaaS tools their audience uses, provides distribution and feedback in exchange for equity and revenue share.”
Related Knowledge
I'm bullish on creators investing in businesses
Creators should use their audience and capital to buy into existing businesses rather than seeking investment for their
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