My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I'm bullish on creators investing in businesses”
What It Means
Creators should use their audience and capital to buy into existing businesses rather than seeking investment for their own creator businesses
Why It Matters
Represents fundamental shift in creator economy from being investment recipients to being business investors
When It's True
When creators have built sustainable audiences and cash flow they can leverage for business acceleration
When It's Risky
When creators lack business evaluation skills or choose businesses that don't align with their audience
How to Apply
Identify businesses your audience would benefit from
Offer distribution and audience access in exchange for equity
Focus on businesses you can genuinely accelerate
Example Scenario
“Business creator with entrepreneur audience invests in productivity SaaS tool, provides user feedback and distribution to their audience in exchange for revenue share and equity”
Related Knowledge
Creators Becoming Business Investors Rather Than Investment Recipients
Shift from VCs investing in creators to creators using their platforms and audience to invest in and accelerate existing businesses.
Athlete Car Dealership Partnership Model
A business model where famous athletes partner with experienced car dealership operators to leverage their local brand recognition for sales while the operator handles day-to-day management.
Local Maxima vs Global Maxima Business Philosophy
A business philosophy that most plateaus or stuck points are temporary saddle points rather than true limits, because businesses have multiple dimensions (product, team, market, pricing) that create many paths forward.
Leverage manufacturer relationships to enter car dealership business
Own multiple profitable dealerships generating hundreds of millions in revenue with experienced operators handling day-to-day management while you provide brand value.
Business Problems Are Usually Imagination Problems, Not Capability Problems
Most businesses could implement AI solutions if they knew what was possible, but they lack awareness of potential applications rather than ability to execute.
Silly Projects Make Better First Businesses Than Serious Ones
New entrepreneurs should consider fun, outlandish ideas that let them experiment with different business skills