My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Preventative Health Services Going Mainstream
Timeframe: 2-5 years for mainstream adoption
What's Changing
Health startups targeting preventative care are seeing unprecedented consumer traction, moving from fringe early adopters to mainstream market segments
Driving Forces
Cultural shift driven by health influencers like Huberman and Peter Attia
Growing distrust of reactive healthcare system
Increased health awareness post-COVID
Rising disposable income for health optimization
Technology making advanced diagnostics more accessible
Winners
- Preventative health service providers
- Advanced diagnostic companies
- Health optimization platforms
- Direct-pay healthcare models
- Wellness content creators and influencers
Losers
- Traditional reactive healthcare providers
- Insurance-dependent health models
- Generic health advice platforms
- One-size-fits-all health solutions
How to Position Yourself
Focus on '10x better' positioning vs existing accepted solutions
Target preventative vs reactive approach
Price premium but accessible (under $500)
Leverage health culture trends and influencers
Use waitlists and exclusivity to drive demand
Early Signals to Watch
Example Implementation
“Neko Health getting 60k signups in 12 weeks, Superpower getting 100k waitlist, showing move beyond early adopters to broader market segments”
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