My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Millennial-driven succulent and houseplant adoption
Timeframe: Already happening, 2-3 years of strong growth ahead based on 1800 Flowers data
What's Changing
Millennials adopting plants as home decor and wellness elements, preferring low-maintenance varieties like succulents
Driving Forces
Remote work increasing home decoration focus
Social media showcasing plant aesthetics
Wellness trends connecting plants to mental health
Urban living requiring low-maintenance green spaces
Winners
- Online plant retailers
- Artistic planter manufacturers
- Plant care app developers
- Plant-themed subscription services
Losers
- Traditional florists focused only on occasions
- Generic plastic planter manufacturers
- High-maintenance plant retailers
How to Position Yourself
Focus on aesthetic and Instagram-worthy arrangements
Emphasize low-maintenance care requirements
Create artistic, themed containers
Build community around plant care education
Early Signals to Watch
Example Implementation
“Create Instagram-first succulent business with artist-designed vases targeting millennial home decorators”
Related Knowledge
Artistic Succulent Plant Business
1800 Flowers identified succulents as fastest-growing segment but struggled with holiday revenue concentration and low a
6-Step Business Idea Research Framework
A systematic approach to discovering profitable business opportunities by researching six key areas: demand, audience si
Extract business insights and trend signals from public company annual reports
Finding 1-2 specific lines about fast-growing segments that spark viable business ideas
Collector of People Mental Model
Systematically building relationships with interesting people before you need them, treating networking as collecting va
Consistency beats perfection in fitness and business
Systems and non-negotiable rules matter more than motivation or perfect conditions
when you see a big company say one or two lines like that that gets me really interested
Large companies with millions of customers mentioning small trends signals massive future opportunities