My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Vertical-specific AI tools outperforming horizontal AI platforms
Timeframe: 2023-2025
What's Changing
Generic AI writing tools are being displaced by specialized tools built for specific use cases and workflows
Driving Forces
Generic tools create commoditized experiences
Vertical tools can build specialized features and workflows
Niche tools easier to market and position
Professional/educational contexts need specialized compliance features
Winners
- Vertical AI tools with specialized workflows
- Tools with compliance/safety features for professional use
- AI tools integrated into existing professional software
Losers
- Generic AI writing platforms
- One-size-fits-all AI tools
- AI tools without distribution moats
How to Position Yourself
Focus on specific user workflows rather than general capabilities
Build features that generic tools can't easily replicate
Integrate deeply with existing professional tools
Develop compliance and safety features for regulated industries
Early Signals to Watch
Example Implementation
“Jenny AI started as generic writing tool but succeeded by focusing specifically on academic essay writing with plagiarism checking, citation formatting, and student-appropriate assistance levels.”
Related Knowledge
AI-Powered Academic Writing Assistant
Students struggle with writer's block, proper citations, and ensuring originality in academic writing
Zoom-In Pivot Framework
A strategic pivot where you narrow focus from a broad, mediocre product for everyone to an excellent product for a specific niche that already shows traction within your existing user base.
Influence the Influencers Strategy
A customer acquisition strategy focused on winning over community leaders and moderators first, who then authentically promote your product to their communities.
Acquire first 100 customers through authentic community engagement
100+ paying customers acquired organically with strong retention, community leaders actively recommending your product
Market Selection Over Execution Excellence
The idea that picking the right market with good timing matters more than having the best product or execution
Success is the sum of your attempts
Don't view failed attempts as wasted time - they're building blocks for future success