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Twitter-First Content Distribution Framework
A content strategy where Twitter's 280-character limit serves as the baseline constraint for all content creation, enabling easy distribution across multiple platforms
How It Works
Twitter's character limit forces distillation of ideas to their essence. Since it's the most restrictive platform, content that works there can be easily adapted to less restrictive platforms like LinkedIn, Instagram, YouTube shorts
Components
Write initial content for Twitter (280 character constraint)
Expand Twitter content for platforms with more space (LinkedIn, newsletters)
Convert text to images for Instagram posts
Use tweets as scripts for video content (Reels, TikToks, YouTube Shorts)
Maintain consistent core message across all adaptations
When to Use
When you want to maximize content distribution efficiency across multiple platforms without creating unique content for each
When Not to Use
When platforms have vastly different audiences that require completely different messaging or when visual-first platforms are your primary focus
Anti-Patterns to Avoid
Example
“A creator writes a tweet about productivity habits, then turns it into a LinkedIn carousel, an Instagram quote graphic, a 30-second TikTok where they speak the tweet to camera, and includes the insight in their weekly newsletter”
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